The writer is surprised, I am not, for many people if a site does what they want it to do, do not give a flying F about aesthetics and design.
The Surprising Truth About Ugly Websites: "the fact is, ugly websites do have the ability to present the perfect marketing message. What is that message?
You can trust us. We are a family run business and do not employ a marketing team. Our website is simple, but functional. Most importantly, our goal is to serve our customers, not necessarily learn HTML....
The lack of professionalism and a polished look leads one to believe that they are dealing with an individual. Websites cannot be trusted, but individuals can be trusted.
Function Over Form
Although the above theory holds true in many examples, I believe there is more to the success of ugly websites than just conveying trust. Many of the websites that I referenced above have one underlying trait that can be attributed to their success: they are extremely easy to use."
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